Gap Ad

Been into a Gap lately? Notice how there might be a few people in there but almost nobody is buying. Think of yourself, when was the last time you bought something Gap? Good chance that you bought a white shirt for work or that you picked up a t-shirt...maybe. While Gap was popular a few years ago, it has fallen out of favor with almost everyone. And with a large store in almost every major market in North America, this is a troublesome situation to be in.

Like most large corporations Gap has a certain amount of organizational inertia that can be difficult to slow down at times. This is clearly evident by its current situation and the noticeable lack of response. The executive board has either chosen the wrong strategy or is too out of touch to realize the peril its brand faces.

The link belows shows an ad that was created, but axed at the last minute, to show that Gap realizes it must change and is making progress. The organizational inertia is rarely ever displayed that by the fact that Gap pulled the ad before it aired.

http://www.slate.com/id/2132600/

Organizations, like individuals, need to continually reassess their direction and make adjustments as needed. Or as its better said by Oliver Wendell Holmes:

“To reach (our goal), we must sail sometimes with the wind and sometimes against it. But we must sail and not drift, not lie at anchor.”