Tell a Damn Good Story

I have started reading "The Dream Society" by Rolf Jensen. Six pages in and its amazing. The message so far has been tremendously revealing and as far as I can tell, true. Jensen communicates that we are leaving the Information Era and entering the Imagination Era.

In the Imagination Era, it is no longer the company with the right product or the best market research, companies with the best stories will win. Its no longer the product but the story behind the product that will drive its success. Think organic eggs. We are paying companies to be inefficient (more space for chickens), why? Because we like the idea (read idea as 'story'). These eggs we are buying are not commodity products any longer, they are stories, stories of us helping the chickens live better lives. Will we ever see this chickens or even go near a farm, not likely, but our imaginations can picture the happy little chickens with more room.

While the story behind a product will drive its success, its also applies to people as well. Nobody cares anymore what material goods you posses. Owning a Porsche on a micro level is fun, on a macro level, nobody gives a shit. What matters is your story. What you possess on the inside and what you have experienced are worth far more than what you have. So...whats your story?

So often we are in a race to get the material things that we forget that it's now the stories that will get us there (stories drive us to the material possessions). Stories are experience and people will pay for experience. Look at the next five years of your life and ask yourself, whats my story going to be?

Nasty link below to the book:

http://www.amazon.com/Dream-Society-Information-Imagination-Transform/dp/0071379681/ref=sr_1_1/102-7583050-6720922?ie=UTF8&s=books&qid=1175739892&sr=8-1