Wednesday, June 20, 2007

A Subtle Distinction

Your job fulfills one of two things:

1. Building the product.
2. Building the business.

A Senior executive builds the company by hiring the right people, financing the right departments and making crucial strategic decisions. A production line worker builds the product by fulfilling her/his designated job. A good analogy I once heard was this. The person who builds the Mach 3 Razor has a different role than the person building the business that delivers the Mach 3 Razor. In some businesses the distinction is not easily recognizable, but it is crucial.

In transitioning to a different position in your company it is important to assess which of the two roles you will fulfill. Small business owners and entrepreneurs often get stuck in the trap of trying to build their product when they should be building their business.

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